When I get some free time, this page will contain my gushing account of my time producing BBC the One Show’s interactivity and web presence, June 2008 – April 2010.
Watch the video to see a few examples of how we engaged millions of people with creative content, games, quizzes, tests, voting, blogging, exclusive video and all kinds of interactivity…
I was the One Show’s interactive producer. This means I:
Produced the web / interactive elements of The One Show BBC TV programme.
Led a team under high pressure (live daily tv, audience of 6 million per night, 5 nights a week).
Created a successful web content strategy, based on data-driven & editorial insights.
Derived & communicated insights from audience research, market research & web analytics.
Relaunched the One Show web presence.
Created & managed an active community of many thousands through blogs and social media.
Commissioned: Text, blogs, scripts, photography, audio, video, games & design.
Commissioned & edited consumer & current affairs blogs.
Managed relationships with in-house teams & partners – technical, legal, marketing etc.
Managed relationships with external partners – charities, web developers etc.
Led high profile campaigns with external partners; Sport Relief, Comic Relief, Children in Need, BBC Learning, Royal Academy, universities etc.
The interactive team did a lot of innovative stuff with the web and live daily high-profile TV… so I want a record of what we got up to.
But for now here are some links to pages that tell you about the show:
“Ciaran, and the others behind the scenes at the One Show are carefully giving a very broad audience something more than just 30 minutes of live telly. They’ve providing an opportunity for a conversation.”
Thank you to the big bosses for their patience and leadership: Tessa Finch, Kathy Myers, Melanie Grant and Lynne Jones.
What is The One Show?
The Guardian: “The One Show has become something close to a national treasure”.
The Guardian: “…The One Show has become culturally significant.”