About

I work as a freelance web producer.
I have nine years BBC experience as a planner, producer and manager of content rich websites and interactivity for TV, radio & media companies.
I specialise in using the web and editorial content to reach and engage mass audiences.
I advise on, and can guide the creation of, engaging content for websites and social media.

I enjoy creating engaging web presences for TV, film, live TV, outside broadcasts, big events and all kinds of businesses, organisations and individuals.

I can produce projects from end-to-end; from planning with clients to research & analysis, technical build, editorial creation, marketing and ongoing management of sites, their contents and communities.

I offer you:
+ Advice about TV interactivity / web marketing.
+ Production of websites / social media for programmes.
+ Website creation & management for media companies and individuals.
+ Website creation & management for live tv and outside broadcast events.
+ Consultancy about everything webby… so please don’t hesitate to get in touch.

What I’ve learnt

Over the years at the BBC I was asked a variant of one question many thousands of times, in essence;
“How do I use the web to successfully communicate my message?”

By 2004, after being asked this question quite a lot, I started to codify my responses so that I could answer more easily, more consistently successfully.

I became fascinated by why some websites and digital campaigns connect with their audiences, and why some don’t.

So I wrote down what I knew worked on the web, and began to form theories about why.
I explored psychology, economics, sociology, marketing, computer science, story telling and more.

Over the next few years I tested, tweaked and re-tested my theories on millions of people, with the aim of being able to produce websites that consistently connect with their audience.

The result is that I now have a set of proven strategies and methods that I can use to improve virtually any business or organisation’s performance on the web.

Get in touch, I’d be pleased to explain further.

Ciarán Ryan
(It’s an Irish name, pronounced something like: Key-a-ron.)

London, UK,
2012